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Marketing Technology

Learn about the over 5,000+ tools and technologies that enable a closer connection to your customers and have a higher level of impact

Data & Analytics

Data is the lifeblood of marketing technology and knowing about your customers. Let's move beyond vanity metrics to discover deeper insights


Culture amplifies the tools and technology that is already in place and can either accelerate or slow down the impact that martech can have

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MarTech Data Lab Podcast

Learn about the latest in Marketing Technology, Analytics Vendors, and more with the podcast published every Tuesday

MarTech Compendium

Bookmark this reference when you need to find a martech tool that helps you have a higher level of impact with your customers

MarTech Data Lab Weekly Round Up

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What is Marketing Technology?

Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing.

Scott Brinker
VP platform ecosystem at HubSpot

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